America Express

 

American Express has launched a campaign for its Platinum and Premiere cards, highlighting the peace of mind, power and exclusivity they offer for business trips or vacations.

 

Focusing on benefits such as access to VIP lounges, hotel upgrades, 24-hour concierge and international security, the campaign associates the card with premium experiences and worry-free moments.

 

The campaign reinforces that having an Amex card means traveling with freedom, comfort and status, strengthening the brand's image as a benchmark for excellence and driving interest and loyalty among new customers.

 

Agency : Leo Burnett - Praha - CZ