Creative Concept

 

The artworks were developed through the combination of visual composition, photography, and illustration, creating a bold and expressive visual language. The core concept is to showcase the best of Colorado Beer, highlighting each flavor through unique characters.

Each character visually represents the personality, ingredients, and distinct traits of a specific flavor, creating a strong and memorable connection with the audience. The composition balances imagery, illustration, and typography, reinforcing the brand’s diversity while maintaining a cohesive and recognizable identity across all artworks.

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Agency : NW3 - Brazil