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Creative Concept
 

The artwork originates from photography as a record of the decisive moment, combined with digital composition to transform performance into visual narrative. Each image was constructed to capture not only movement, but also the attitude and mindset of those who compete at the highest level of contemporary skateboarding.
Textures and filters were applied as an aesthetic and emotional language, bringing to the image the roughness of the tracks, the speed of the maneuvers, and the intensity of the competition. These elements create visual layers that amplify the feeling of impact and authenticity, connecting the viewer to the reality of the circuit.
 

The chromatic choice was essential to translate the concept. Yellow emerges as energy and explosion, symbolizing the peak of performance and the protagonism of the champions. Black sustains the base of strength and contrast, while dark navy blue adds depth, control, and sophistication, balancing emotion and precision.
The typography and texts were integrated into the composition as an extension of the brand, organically dialoguing with the image and reinforcing positioning, attitude, and identity. The result is a visual system that celebrates sporting excellence and transforms each athlete into an icon, recognizing them as champions of the current skateboarding circuit and translating performance into high-impact visual language.

 

Agency : NW3 - Brazil