TATE MODERN

 

The concept behind the Tate Modern Gallery campaign, sponsored by American Express, was to celebrate the history and culture

of different countries through a special series of artistic posters.

 

The central idea was to unite art and history, awakening the natural curiosity of Europeans about the past and world cultures.

Each poster visually told a part of a country’s history in a creative and  sophisticated way, reinforcing Tate’s positioning

as a space for discovery and inspiration, and American Express as a supporter

of global culture and education.

 

Agency: Cravens - London