INTERMÓN / OXFAM

 

Intermón Oxfam’s campaign focused on the importance of ensuring access to clean water for vulnerable communities, especially in developing countries.

 

The action highlighted how the lack of drinking water directly affects the health, education and quality of life of millions of people, reinforcing that universal access to water is essential for human dignity.

 

With emotional messages and impactful data, the campaign raised awareness of the urgency of the problem and mobilized efforts to fund supply, sanitation and hygiene projects. The initiative was amplified around World Water Day, focusing global attention on the issue and reinforcing the importance of sustainable solutions to transform lives.

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Agency : Euro RSCG - Tallinn -Estonia