TATE MODERN
The concept behind the Tate Modern Gallery campaign, sponsored by American Express, was to celebrate the history and culture
of different countries through a special series of artistic posters.
The central idea was to unite art and history, awakening the natural curiosity of Europeans about the past and world cultures.
Each poster visually told a part of a country’s history in a creative and sophisticated way, reinforcing Tate’s positioning
as a space for discovery and inspiration, and American Express as a supporter
of global culture and education.
Agency: Cravens - London
TATE MODERN
The concept behind the Tate Modern Gallery campaign, sponsored by American Express, was to celebrate the history and culture
of different countries through a special series of artistic posters.
The central idea was to unite art and history, awakening the natural curiosity of Europeans about the past and world cultures.
Each poster visually told a part of a country’s history in a creative and sophisticated way, reinforcing Tate’s positioning
as a space for discovery and inspiration, and American Express as a supporter
of global culture and education.
Agency: Cravens - London
HUNGARIAN DANCE ACADEMY
Hungarian Dance Academy “Ballet Needs Boys” (00:35) #
Some viewers may experience slight confusion at the beginning of this spot.
Why is this ballet dancer holding some kind of pickle jar while she’s dancing
around? But, slowly, we realize that she’d like to open it, if only she could.
The spot’s end gives us the solution:
Ballet simply needs boys!
Agency: Leo Burnett - Budapest
