LUCOZADE

 

Lucozade's new campaign brought a change of focus, this time focusing on the world of extreme sports. With the concept of limitless energy, the brand associated its product with high-performance athletes in sports such as skateboarding, surfing, and motocross.

 

The communication highlighted resistance, adrenaline, and the spirit of overcoming, reinforcing the idea that Lucozade is the ideal choice for those who challenge their own limits. The campaign had a great impact, connecting the brand to a younger, bolder audience that is passionate about adventure, further strengthening its image of energy and performance.

 

Agency : Grey / London / Freelance