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Creative Concept
 

The artworks for Mercedes-Benz Vans were developed through the convergence of photography, CGI and digital compositing, using imagery as a tool to express utility, efficiency and smart investment. The vehicle is positioned as a functional protagonist, placed within scenarios that highlight its adaptability to different professional demands.
 

Photography provides realism, scale and credibility, while CGI expands the visual narrative by enabling full control over environments, use cases and technical details. Compositing acts as the bridge between these elements, building scenes that clearly communicate performance, versatility and purpose.
In the final Photoshop stage, light, color and contrast were refined with precision to unify all visual elements and strengthen the concept. The result is a visual narrative that balances technology and pragmatism, reinforcing Mercedes-Benz Vans as a complete solution: greater efficiency in daily operations, higher value delivery and stronger cost-benefit for those who rely on their vehicles to work.

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Agency : Merkley - London