Creative Concept

 

The artworks were developed through the use of visual composition, photography, textures, typography, and subtle illustration, resulting in pieces with different concepts while maintaining a cohesive visual language.

 

The posters focus on presenting the product and its key characteristics, highlighting its features in a clear and visually engaging way. Composition plays an important role in organizing imagery and text, while textures and illustrative elements add depth and personality to the designs.

In some applications, motion design was used to introduce movement and rhythm, enhancing the dynamics of each animation and creating a more engaging visual experience.

 

Agency : Ogilvy & Mather / London