SKOL 

 

Skol's campaign for Rio de Janeiro celebrated the passion of Rio residents for summer and for Brazil's lightest and most refreshing beer. Inspired by the relaxed, sunny and vibrant climate of Rio's summer, Skol created a special tribute, reinforcing its presence on beaches, at groups of friends and at typical parties of the season.

 

The campaign highlighted that "Rio summer goes with Skol", highlighting the lightness, fun and free spirit of Rio. The campaign was very successful in strengthening the brand's emotional connection with the local public and further boosting sales during the hottest period

of the year.

 

Agency : Gut - Brazil - Freelance