Creative Concept

 

Reposition Olympikus in the running category and place the brand alongside global leaders.

Use bold colors as a performance language. While the category stays neutral, Olympikus stands out. Color becomes positioning.

The new shoes take center stage. Strong framing, movement and contrast highlight design, technology and energy.

Olympikus shifts perception. From accessible to competitive, modern and global.
The brand doesn’t chase the race. It runs at a new level.

 

Agency : One-House  - Brazil / Freelance