Freightline / Vans

 

Freightliner launched a strategic campaign to highlight the versatility, robustness and efficiency of its vans, reinforcing its positioning as the best choice for different business profiles. Focusing on multiple uses, from urban deliveries to specialized services and passenger transportation, the campaign showed how the model adapts to different sectors, offering customization, high performance, fuel economy and cutting-edge technology.

 

The campaign used videos with real customer cases, actions at test-drive events, segmented digital media and content on social networks, always reinforcing the international slogan “Always Ready”. In addition, Freightliner highlighted its after-sales services and technical support as part of the value package.

 

As a result, there was a significant increase in sales and an increase in customer satisfaction, who praised the reliability, comfort and economy in daily use of the van. The campaign consolidated the brand as a reference in the sector and further strengthened the relationship with the target audience, showing that the Freightliner van is much more than a vehicle; it is a true work partner.

 

Agency : Mower - London